Guess Who Am I

It has been quite rainy and rather cold weather for a Finnish summer. Sure, Finnish summer isn’t that hot ever but it could be a little bit better than this. Oh well, at least it isn’t that bad to be working. The following photo is from my office window over the rainy city.

I like really nice commercials, which just don’t simply present the product but also market it a nice way. Building a real brand around the product and giving the customers a really good feeling their choice is sometimes a difficult job. But when it is successful then it will be very efficient. I am usually quite easy person to get to like the product if the commercial is very well designed.

Look at the following example, it is a pre-commercial telling you that something is about to change in the world.

Who could not like that kind of nice, peaceful but at the same time exciting commercial? The next commercial in the line actually showed the product already.

The same continues with some other companies, take a look at this example, which actually recreates an old game in the real life:

Or here is one very funny commercial but it works very well and you will be smiling after seeing that:

Coca-Cola has always been good at this, how to create an idea inside your head about the product. How to present the product in such light that it will make you feel good about it. And good about the whole company.

By the way, the first commercial was a pre-commercial of the new BMW 7 Series sedan. The second commercial followed the first one revealing the new car, the commercial is now live in many BMW web sites. BMW surely knows how to great some great commercials promoting the whole company.

Here it is waiting for opening, the new iPhone 3G:

And here is the instructions and the really nice tool to get the SIM card holder opened.

Actually I was so excited that I opened the package right away and took the pictures later. Hehe. But it is truly a nice experience, the phone, which is very fast and has the usability to help you to use it without too much learning. Actually the manuals, which came with the phone are really thin and I didn’t even open them.